The challenge
Four hard constraints.
One coherent solution.
The Allelectrix Archive presented a brief that was both technically demanding and aesthetically unusual. The client needed a working software archive for a niche engineering audience — and wanted it to look exactly like the era it was documenting: Windows 95, 1989, the dawn of consumer computing.
That meant building a modern, performant, accessible WordPress site that deliberately looks like it shipped with a 486 processor — while meeting WCAG 2.2 AA standards that didn't exist until 2023. The retro aesthetic couldn't come at the cost of usability or keyboard navigation. Every design decision had to serve two masters simultaneously.
On top of the design challenge, the archive had no existing web presence and no domain authority. Growing organic search traffic meant identifying queries with genuine intent and low competition, then producing technically accurate content that engineers would actually find useful — not just keyword-stuffed filler.
Design system
The Design System
Colour palette
Typography
CSS custom properties
Design in action
Built to Spec. Pixel by Pixel.
BOOT
95
box-shadow: 2px 2px 0 #fff inset — is a single CSS custom property applied consistently across 40+ components.position:absolute pseudo-element with a repeating linear gradient sits over terminal areas, reproducing the characteristic horizontal line pattern of period-accurate CRT displays — without touching the underlying text or interactive content.Content & SEO
Written for Engineers.
Optimised for Search.
The blog was built SEO-first — long-form, technically accurate posts targeting low-competition queries with genuine user intent. Not keyword stuffing. Content that engineers actually find useful when they're trying to get legacy hardware running.
Outcomes
Launched. Indexed. Performing.
"The Allelectrix Archive demonstrates what's possible when a design concept is executed natively in code — every constraint pushed toward a solution engineered precisely rather than assembled from components."
Inkfire Limited · 2026
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