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Case Study

Navigating Entrepreneurial Maternity Leave with Inkfire's Expert Support

Discover how The Marketing Smith maintained business excellence during maternity leave with Inkfire’s expert Freelance Maternity Cover services—ensuring seamless client service and peace of mind

The Marketing Smith Logo

Company Name: The Marketing Smith

Founder: Laura Dryhurst

Industry: Marketing and Branding Consultancy

Location: United Kingdom

Female working on laptop with office in the background

The Challenge

Laura Dryhurst, founder of The Marketing Smith, faced a common dilemma of many entrepreneurs: how to maintain business momentum and client satisfaction during her maternity leave and the birth of her baby boy. As the due date approached, Laura recognised the need for a reliable solution that would enable her to enjoy her new arrival without compromising the quality and consistency of service her clients had come to expect.

The Solution

In May 2023, Laura turned to Inkfire, drawn by our specialised Freelance Maternity Cover services. After discussions with several providers, she chose Inkfire for its experienced team, comprehensive marketing expertise, and the assurance of continuous coverage.

Our team, spearheaded by Imali, seamlessly integrated into The Marketing Smith, undertaking the following tasks as whitelabel providers through Laura’s business:

  • Campaign management
  • Client meetings and liaison
  • Strategy implementation
  • Artworking
  • Administrative tasks
  • Inbox management

The Outcome

During her 6-month maternity leave, Laura was able to fully disconnect, knowing her clients were in capable hands. Imali and her team’s professionalism and approachability ensured a smooth transition, preserving client relationships and upholding The Marketing Smith’s reputation. The successful handover of a complex contract to a third party, a particularly challenging task, was a testament to the skill and dedication of the Inkfire team.

Client Feedback

Laura’s trust in Inkfire was rewarded with an undisturbed maternity leave and the peace of mind that comes with expert support. Communication was efficient and adaptive, with WhatsApp providing a convenient channel for brief updates.

Laura wholeheartedly recommends Inkfire, not only for maternity or paternity cover but for any business considering a temporary leadership transition.

White baby cot bed close up
Happy woman smiling holding a bunch of flowers with laptop in the forefront


The Marketing Smith’s experience with Inkfire illustrates the invaluable peace of mind and business continuity that can be achieved with the right support.

Laura’s advice to other small business owners looking to utilise Inkfire’s services in future, is to provide a detailed handover document well in advance and to ensure clear communication with the cover team to avoid any last-minute surprises. Her positive experience and the gesture of a pre-baby gift from the team highlights the personal touch and exceptional service standard that define Inkfire.

"I can't praise Imali and the Inkfire team enough. They've been a lifeline during my maternity leave, and thanks to them, I could enjoy my new baby boy without a single worry about my business. Their ability to handle even the most unexpected challenges has been impressive. Any business owner apprehensive about taking leave need not worry with a team like Inkfire."
Laura Dryhurst
The Marketing Smith​

For more information on how Inkfire can provide seamless support to you and your team

Feedback from Laura’s clients

“Imali provided us with the much-needed knowledge and expertise across our marketing and comms function through the later stages of our major government-funded council contract. Stepping into the work mid-way through to allow Laura to take her maternity leave was a challenging task, but Imali was flexible and positive in her approach, adding value to the senior team. We felt we were in safe hands.”
“The Inkfire team was fantastic – proactive, knowledgeable, committed and lovely to work with. I highly recommend them – they get stuck in quickly, keep everything on track and are able to hit the group running, building great professional relationships quickly.”

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