# Our Story Source: https://inkfire.co.uk/about-us/our-story/ [Image: Abstract portrait-style branding image for the About Us page.] Our Story 100% Disabled led Team Remote First # Because there had to be a better way Inkfire didn’t start with a business plan. It started with a feeling—a persistent belief that work shouldn’t drain people, exclude them, or force them into shapes that don’t fit. Founded by Cameron and Imali, two people who knew first-hand how unforgiving traditional working environments can be, Inkfire has grown into a team of 15+ changemakers building something meaningful. 2020 Founded 2025 Award-Winning 15+ Changemakers Circular Economy [About Us](https://inkfire.co.uk/about-us/) [Our Story](https://inkfire.co.uk/about-us/our-story/) [Our Values](https://inkfire.co.uk/about-us/our-values/) [Meet the team](https://inkfire.co.uk/about-us/meet-the-team/) [Awards & Recognition](https://inkfire.co.uk/about-us/awards-recognition/) [Careers](https://inkfire.co.uk/about-us/careers/) [Client Stories](https://inkfire.co.uk/about-us/client-stories/) [Image: Abstract portrait-style branding image for the About Us page.] ### We are not your typical agency! ### We’re disabled-led, proudly neurodivergent, and building work that actually fits real humans – not just perfect LinkedIn robots. Remote, Flexible & Accessible 100% Disabled-Led Team Award-Winning Inclusion Neurodivergent-Friendly Processes Inclusive by Design, Not by Accident Creators, Tech & Influencer Experts ### BECAUSE THERE HAD TO BE A BETTER WAY ## A better way of working Inkfire didn’t start with a business plan or elaborate plans to conquer the world. It started with a feeling. A persistent belief from our founders that work wasn’t meant to feel this way. It shouldn’t drain people of their energy, exclude them, or force them to squeeze themselves into shapes that don’t fit. There had to be more to working life than surviving Monday to Friday and dreading Sunday evenings, week after week. Inkfire exists because those feelings wouldn’t go away. Inkfire was originally founded by Cameron and Imali, two people who knew first-hand how unforgiving traditional working environments can be. It has since grown into a team of more than 15 incredible changemakers, all working together to build something meaningful. Our co-founder Imali lives with multiple chronic health conditions and simply couldn’t sustainably meet the rigid expectations of a 9–5 world of work, no matter how hard she tried. Cameron, our other co-founder, is neurodivergent and struggled in environments that weren’t built for brains that work differently. **Neither problem was about capability. Both were about systems.** Inkfire was born from the belief that careers should adapt to people, not the other way around. ### TRUSTED BY TEAMS ACROSS THE UK ### EXPERIENCE 5+ years building inclusive brands ### CLIENTS 100% happy clients & projects ### TEAM Remote first, 100% disabled- led ### SUPPORT Web, tech & creative under one roof ### OUR VALUES Transparency Inclusivity Human-first Every project is led by disabled experts who understand the day-to-day realities of chronic illness, sensory needs and working in a world not built for us. That insight shapes everything we create: websites, systems and brands designed for long-term accessibility, comfort and genuine ease of use. ### A BETTER WAY OF WORKING ## Built around people, not pressure From the beginning, Inkfire set out to build something different. A workplace where flexibility wasn’t a favour. Where accessibility wasn’t an afterthought. Where people could do meaningful, high-quality work without it costing them their health, energy, or sense of self. Today, every Inkfire team member has their own story. Many didn’t realise just how much they were struggling until they experienced what it felt like to work in a role that actually fit them. **That’s not an accident. That’s the culture.** Transparency, inclusivity, and being human-first aren’t words on a page for us. They’re choices we make every day, in how we work, how we plan, and how we treat one another. [\[Image: Photo from Innovate Access 2026.\]](https://inkfire.co.uk/wp-content/uploads/2026/03/Innovate-Access-2026-02506_converted.avif) [\[Image: Photo from Inkfire’s event and story gallery.\]](https://inkfire.co.uk/wp-content/uploads/2026/03/IMG_6159.avif) [\[Image: Photo from Inkfire’s event and story gallery.\]](https://inkfire.co.uk/wp-content/uploads/2026/03/IMG_3127.avif) [\[Image: Photo from Inkfire’s event and story gallery.\]](https://inkfire.co.uk/wp-content/uploads/2026/03/IMG_2845.avif) [\[Image: Imali speaking at a public event.\]](https://inkfire.co.uk/wp-content/uploads/2026/03/Imali-Public-speaking.avif) [\[Image: Portrait photo from the Inkfire homepage gallery.\]](https://inkfire.co.uk/wp-content/uploads/2026/03/d2ad8f1f-da72-4a0a-81b3-e69fea2dc406.avif) [\[Image: Behind-the-scenes photo from Inkfire.\]](https://inkfire.co.uk/wp-content/uploads/2026/03/790C2285-88F2-4EA9-B59C-E979B9532394.avif) [\[Image: Drone photo used in Inkfire homepage imagery.\]](https://inkfire.co.uk/wp-content/uploads/2026/03/dji_mimo_20260121_154944_20260121154944_1769012722584_photo.jpg) default [\[Image: Drone photo used in Inkfire homepage imagery.\]](https://inkfire.co.uk/wp-content/uploads/2026/03/DJI_20250910154825_0327_D.avif) [\[Image: Drone photo used in Inkfire homepage imagery.\]](https://inkfire.co.uk/wp-content/uploads/2026/03/DJI_20251202115045_0033_D.avif) '); $source.after($mount); $source.hide(); let imgIndex = 0; let slots = [null, null, null, null]; let isPaused = false; let timer = null; let sequenceStep = 0; const POS = { TL: { top: '0', left: '0' }, TR: { top: '0', left: 'calc(50% + 10px)' }, BL: { top: 'calc(50% + 10px)', left: '0' }, BR: { top: 'calc(50% + 10px)', left: 'calc(50% + 10px)' }, OUT_RIGHT: { top: null, left: '120%' }, OUT_LEFT: { top: null, left: '-60%' }, OUT_DOWN: { top: '120%', left: null }, OUT_UP: { top: '-60%', left: null } }; function spawnCard(posObj) { const data = imgData[imgIndex]; imgIndex = (imgIndex + 1) % imgData.length; const $card = $( ' ' + ' [Image: ' + data.alt + '] ' + ' ' ); if (posObj.top !== null) $card.css('top', posObj.top); if (posObj.left !== null) $card.css('left', posObj.left); $mount.append($card); return $card; } function moveTo($card, posObj) { if (!$card) return; if (posObj.top !== null) $card.css('top', posObj.top); if (posObj.left !== null) $card.css('left', posObj.left); } function doDualHorizontalSlide() { const exitTR = slots[1]; moveTo(exitTR, POS.OUT_RIGHT); const moveTL = slots[0]; moveTo(moveTL, POS.TR); const enterTL = spawnCard(POS.OUT_LEFT); enterTL.css('top', '0'); enterTL[0].offsetHeight; moveTo(enterTL, POS.TL); const exitBL = slots[2]; moveTo(exitBL, POS.OUT_LEFT); const moveBR = slots[3]; moveTo(moveBR, POS.BL); const enterBR = spawnCard(POS.OUT_RIGHT); enterBR.css('top', 'calc(50% + 10px)'); enterBR[0].offsetHeight; moveTo(enterBR, POS.BR); setTimeout(function() { if (exitTR) exitTR.remove(); if (exitBL) exitBL.remove(); }, 600); slots[1] = moveTL; slots[0] = enterTL; slots[2] = moveBR; slots[3] = enterBR; } function doRightColumnDrop() { const exitBR = slots[3]; moveTo(exitBR, POS.OUT_DOWN); const moveTR = slots[1]; moveTo(moveTR, POS.BR); const enterTR = spawnCard(POS.OUT_UP); enterTR.css('left', 'calc(50% + 10px)'); enterTR[0].offsetHeight; moveTo(enterTR, POS.TR); setTimeout(function() { if (exitBR) exitBR.remove(); }, 600); slots[3] = moveTR; slots[1] = enterTR; } function gameLoop() { if (isPaused) { timer = setTimeout(gameLoop, 500); return; } if (sequenceStep === 0 || sequenceStep === 1) { doDualHorizontalSlide(); sequenceStep++; } else { doRightColumnDrop(); sequenceStep = 0; } timer = setTimeout(gameLoop, TIME_BETWEEN_MOVES); } $mount.on('mouseenter focusin', function() { isPaused = true; }); $mount.on('mouseleave focusout', function() { isPaused = false; if (!timer) gameLoop(); }); slots[0] = spawnCard(POS.TL); slots[1] = spawnCard(POS.TR); slots[2] = spawnCard(POS.BL); slots[3] = spawnCard(POS.BR); if (!prefersReducedMotion) { setTimeout(gameLoop, 500 + (Math.random() * 500)); } }); }); ### WHAT ACCESSIBILITY REALLY MEANS TO US ## Work that enables, rather than restricts Accessibility isn’t just about checklists or compliance. To us, it means belonging. It means not dreading the week ahead. It means doing work you enjoy without feeling like it’s dragging the energy out of you.It’s feeling valued. Feeling rewarded. Feeling like you get something back from your work, not just exhaustion. That belief shapes everything we do, from how we support our team to how we work with our clients. Inkfire doesn’t just build websites, systems, and strategies. We fix problems that come from people being sold the wrong solutions, often by agencies that didn’t take the time to understand their needs. From rebuilding Access Your Life’s digital presence to creating a circular economy of accessible work, we’re proud to build systems that help people and communities thrive. **That same approach was recognised in 2025 by the Disability Smart Awards and the Scope Awards, and it continues to shape where Inkfire goes next.** Client feedback Why clients love working with Inkfire “I absolutely love my websites, and working with Imali and the team has been such a gift. Sonny is always so helpful and efficient, and nothing is ever too much trouble.” **Cat Lawless** catlawless.com We are not your typical agency!​ ## A better way to do meaningful, high-quality work without losing your health, energy, or sense of self. That idea sits at the heart of Inkfire. We believe the best work happens when people have the space to think clearly, care properly, and deliver with intention, not when everything is rushed, noisy, or held together with stress. ### Clear strategy, grounded in what you actually need. We strip out the noise, focus on what matters, and help make decisions easier. The result is stronger positioning, clearer messaging, and work that feels purposeful from the very beginning. [Read client stories](https://inkfire.co.uk/about-us/client-stories/) Trusted by charities, founder-led brands and public-facing teams that care about access as much as quality. ### Our Story ## Where Inkfire began (and why we refused to play by the rules) After years of trying to squeeze disabled, autistic and ADHD bodies into office-shaped boxes, Cameron and Imali realised the problem wasn’t them – it was the system. Inkfire launched as a fully remote, flexible, disabled-led agency designed around real lives and real bodies. No hustle theatre. No “9–5 or you’re out.” Just honest, sustainable work – done well. Today, Inkfire supports businesses, charities and founders with everything from IT support and Microsoft 365, to websites, branding, social content and marketing strategy. As the team grew, so did the mission. Inkfire now exists to open up the digital world and the workforce to as many people as possible – not just by building accessible products, but by modelling what inclusive employment can look like in practice. **We still check every idea against the same question: does this remove barriers, or create them?** [Read our full story](https://inkfire.co.uk/about-us/our-story/) [Trust us with your next project](https://inkfire.co.uk/contact-us/) ### WHY PEOPLE TRUST US ### EXPERIENCE Lived experience and technical depth in every project ### CLIENTS Trusted by charities, founders, public figures and growing teams ### TEAM Remote-first, disabled-led, built around real life ### SUPPORT Design, web, tech and business support that connects properly ### OUR VALUES Clarity Accessibility Care Inkfire was built to prove that high-quality work and human-first working do not have to sit at opposite ends of the scale. We believe support should feel clear, collaborative, and genuinely useful, not performative or overcomplicated. That belief shapes how we communicate, how we design, and how we look after the people we work with. We build with access in mind from the start, stay honest about what is needed, and create systems, websites, and brands that make life easier rather than adding more friction. 2018 ### The idea that would not let go A conversation, a logo, and a better way Inkfire began with a conversation and a feeling. Imali designed the first version of the logo and started talking with Cameron about a business they wished existed. Not a startup chasing growth, but a way of working that could fit around real life, health, and capacity. There was no grand plan. Just a quiet belief that work did not have to feel this hard. First logo Real life first Built with care [\[Image: Imali and Cameron in the early days of Inkfire\] Early days ### Where the story began The people behind the idea, before Inkfire had its full shape.](https://inkfire.co.uk/wp-content/uploads/2026/03/IMG_3127.avif) 2019–2020 ### Making it work, any way we could Inkfire started by doing what was needed to make ends meet around medical challenges and unpredictable days. The problem being solved was not glamorous. Flexibility. Survival. Sustainability. 2021–2023 ### From stopgap to shared direction 2021 Cameron joined more formally — Inkfire became something genuinely shared. 2022 Jolie joined as the first core team member. 2023 Accessibility moved from instinct to practice. The right clients began finding Inkfire. 2024 ### A shift in scale and purpose Tech, team growth, and the Back to Work Scheme Cameron joined full time, the foundations of the tech department took shape, the team reached 10 people, and pro bono work for the disabled community became part of the model. By late 2024, the Back to Work Scheme gave structure to what Inkfire already believed: good people do not need fixing. Systems do. [\[Image: Cameron and Imali attending an event in 2024\] 2024 ### Showing up in the right rooms As Inkfire's purpose sharpened, its presence in community spaces did too.](https://inkfire.co.uk/wp-content/uploads/2024/11/7b8bfd41-e982-429a-b0f1-f4892d1ab2e0.jpg) [2025 ### House of Lords Imali and Jolie at Westminster A video moment from Inkfire's journey through Westminster, shared for International Women's Day.](https://www.linkedin.com/posts/inkfire_happy-international-womans-day-from-inkfire-activity-7304237716341227520-G_LQ) [\[Image: Jolie working with James and Co in 2025\] 2025 ### The work behind the growth The day-to-day work that made growth sustainable.](https://inkfire.co.uk/wp-content/uploads/2026/03/790C2285-88F2-4EA9-B59C-E979B9532394.jpg) [\[Image: Mali during a photoshot for her piece for Motability\] 2025 ### Flourishing, together The team grew to 15+.](https://inkfire.co.uk/wp-content/uploads/2026/03/d2ad8f1f-da72-4a0a-81b3-e69fea2dc406.avif) [\[Image: Inkfire team at the Scope Awards 2025\] 2025 ### Recognition that meant something Not just an award — a reflection of how Inkfire had been built from the beginning.](https://inkfire.co.uk/wp-content/uploads/2026/09/ChatGPT-Image-Sep-11-2026-02_21_26-AM.png) [\[Image: Scope Awards 2025 nomination graphic for Inkfire\] 2025 nomination ### Scope Awards](https://inkfire.co.uk/wp-content/uploads/2026/02/Screenshot-2026-02-28-at-02.57.54.png) 2025 Winner ### Scope Awards Inclusive Workplace 2025 Winner ### Disability Smart Awards Inclusive Workplace Recognition [\[Image: Flis the dog from AYL modeling their new website\] Now ### Still building, still learning Inkfire now supports disabled business owners, community-focused brands, and organisations that want to do things properly, not performatively. The next chapter is about growing intentionally, creating more supported roles, and making more space for people who have been told there is none.](https://inkfire.co.uk/wp-content/uploads/2026/03/dji_mimo_20260121_154944_20260121154944_1769012722584_photo.avif)